Bud Light Announces Platinum Hard Seltzer in 3 All-New Flavors


Introducing Bud Light Platinum Seltzer. 8% alcohol and made with agave. It comes in Wild Berry, Citrus, and Blood Orange.

All three are now heading to retailers nationwide in 6oz and 12oz slim can variety packs, single-flavor 6-packs, and 16oz or 25oz cans of wild berry.

"Building off the continued success we have with Bud Light Seltzer and Bud Light Platinum, we’re taking the momentum we have in both categories to announce a brand-new innovation: Bud Light Platinum Seltzer," VP of marketing Andy Goeler said in a statement. "Our strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market."

This isn't, however, the only BL seltzer news as of late. In fact, just last month, the company added three flavors as part of its Remix pack cranberry,grapefruit, and pineapple

"Bud Light Seltzer has it all -- the perfect refreshing balance of 5% ABV, less than 1 gram of sugar and 100 calories.

The remix packs debuted right alongside the new Platinum flavors at retailers nationwide beginning August 31, so you can get your hands (and tastebuds) on all six new cans. 

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