Win Busch Beer for Life if You Find Their Secret "Pop Up Shop" This Weekend

Busch beer is the brand that implores imbibers to "head for the mountains." Now they want you to head for the woods this weekend--with a lifetime supply of suds on the line.

On Tuesday, Busch announced they're debuting a one-day-only pop-up "schop" this coming Saturday that's hidden somewhere in the U.S. "We're popping up where Busch tastes best. In the great outdoors. In the middle of a forest. Miles from the closest city," a spokesman says in a YouTube video, promising the chance to win "Busch beer for life" if you find the locale. Need help?

The @BuschBeer Twitter account will be sharing clues about the bar's top-secret whereabouts.